The famousTwitchstreamer Amouranth has recently talked about the platform, criticizing it for not having a sustainable business model.Amouranth was the most-watched Twitch female streamerlast year and recently decided to sign a deal with the platform’s rival Kick, which marked the end of her exclusivity with the Amazon-owned livestreaming website.Ever since her career started back in 2016, Amouranth has been one of the most prominent female streamers on Twitch, having over 6.4 million followers at the time of this report. Over time, she also found success on platforms like OnlyFans and YouTube and became one of the most famous internet personalities in recent times. However, she often stars in a few controversies, asAmouranth was banned from Twitchseveral times, for instance, mostly due to wearing “inappropriate” outfits while streaming.RELATED:Amouranth’s Followers Blame Her for High Gas PricesAmouranth has recently talked about what she believes are the greatest mistakes made byTwitchon her personal profile, explaining that the main issue is not exactly that the platform was trying to squeeze its creators, as many people believe. According to her, Twitch’s “biggest sin” is to create a business model that simply does not succeed unless it’s done on a bigger scale like YouTube. She defends that the possible audience for livestreaming is way smaller than pre-recorded videos, and most people working on these platforms simply cannot reach this kind of audience and make a really profitable career there. So, Amouranth believes that either Twitch needs to find ways to allow its creators to grow their total available market, or come up with a much better method for monetizing the content, as the current ones are failing.
This new wave of criticism happens soon afterAmouranth joined Kick. The new Twitch competitor has only been online for around half a year, but it has been achieving a fairly good deal of success lately, and Amouranth is the latest star to enter the hyped new platform. At the moment, it’s still not clear how much money she was paid in her contract with Kick, though.
Amouranth’s move was likely inspired by the famous Twitch streamer xQc.XQc got a $70-100 million deal to go to Kick. Now, it remains to be seen how Twitch will react to this news, as more and more streamers are slowly but steadily migrating to the competition, which will certainly affect its views, and possibly even increase its issues with monetization.
